Blog Tour: Tweet Cute by Emma Lord Excerpt and Early Review

Welcome to our stop on the Tweet Cute blog tour! If you've been following, you'll know that we don't read a lot of YA romance, but I just couldn't resist this one. The cover is adorable, the blurb is adorable, and the book was adorable. Check out my review below, along with an excerpt from Tweet Cute.

Tweet Cute
Emma Lord
Release: January 21,2020
Goodreads Amazon
ARC provided by the publisher via Netgalley

Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming — mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger’s massive Twitter account. 

Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time. 

All’s fair in love and cheese — that is, until Pepper and Jack’s spat turns into a viral Twitter war. Little do they know, while they’re publicly duking it out with snarky memes and retweet battles, they’re also falling for each other in real life — on an anonymous chat app Jack built. 

As their relationship deepens and their online shenanigans escalate — people on the internet are shipping them?? — their battle gets more and more personal, until even these two rivals can’t ignore they were destined for the most unexpected, awkward, all-the-feels romance that neither of them expected.

Review

This book, you guys! It has all the cute! And all the food cravings! Grilled cheese and dessert mashups! But Jack and Pepper are so charming I resisted the urge to start baking in the middle of the book.

Their Upper East Side prep school has all the Gossip Girl vibes, which the characters acknowledge more than once. But they are both a lot more Rory Gilmore, surrounded by the Blairs and Serenas but somehow apart from them, which makes them more relatable for most of us. Pepper even has her own Paris Geller-like frenemy.

What was so interesting to me about Pepper and Jack's relationship was that it developed simultaneously on three different levels: in person as classmates, in a chat app as Wolf and Bluebird, and on Twitter as business rivals. There's actually an additional connection that's revealed at the end too. Watching all of those identities converge was so much fun. Like Jack was the answer to all of Pepper's questions.

Everything they go through brings them closer to friends and family as well so neither are so "separate" by the end of the book. I would love to read a companion novel following other characters from their friend group away at college.

Tweet Cute was so much fun and a refreshing break from my usual reads. Fans of Gilmore Girls are sure to love this one.

    

4  stars

Excerpt 

JACK

“Look.” I glance into the classroom, where Ethan is thoroughly distracted by Stephen and no longer keeping an eye on us. “I may have . . . overreacted.”

Pepper shakes her head. “I told you. I get it. It’s your family.”

“Yeah. But it’s also—well, to be honest, this has been kind of good for business.”

Pepper’s brow furrows, that one little crease returning. “What, the tweets?”

“Yeah.” I scratch the back of my neck, sheepish. “Actually, we had a line out the door yesterday. It was kind of intense.”

“That’s . . . that’s good, right?”

The tone of my voice is clearly not matching up with the words I’m saying, but if I’m being honest, I’m still wary of this whole overnight business boom. And if I’m being honest, I’m even more wary of Pepper. If this really is as much of a family business as she claims it is—to the point where she’s helping run the Twitter handle, when even I know enough about corporate Twitter accounts to know entire teams of experienced people get paid to do that—then she might have had more of a hand in this whole recipe theft thing than she’s letting on.

The fact of the matter is, I can’t trust her. To the point of not knowing whether I can even trust her knowing how our business is doing, or just how badly we need it.

“Yeah, um, I guess.” I try to make it sound noncommittal. My acting skills, much like my breakfast-packing skills, leave much to be desired.

“So . . .”

“So.”

Pepper presses her lips into a thin line, a question in her eyes.

“So, I guess—if your mom really wants you to keep tweeting . . .”

“Wait. Yesterday you were pissed. Two minutes ago you were pissed.”

“I am pissed. You stole from us,” I reiterate. “You stole from an eighty-five-year-old woman.”

“I didn’t—”

“Yeah, yeah, but still. You’re them, and I’m . . . her. It’s like a choose your fighter situation, and we just happen to be the ones up to bat.”

“So you’re saying—you don’t not want me to keep this up?”

“The way I see it, you don’t have to make your mom mad, and we get a few more customers in the door too.”

Pepper takes a breath like she’s going to say something, like she’s going to correct me, but after a moment, she lets it go. Her face can’t quite settle on an expression, toeing the line between dread and relief.

“You’re sure?”

I answer by opening the container she handed me. The smell that immediately wafts out of it should honestly be illegal; it stops kids I’ve never even spoken to in their tracks.

“Are you a witch?” I ask, reaching in and taking a bite of one. It’s like Monster Cake, the Sequel—freaking Christmas in my mouth. I already want more before I’ve even managed to chew. My eyes close as if I’m experiencing an actual drug high—and maybe I am, because I forget myself entirely and say, “This might even be better than our Kitchen Sink Macaroons.”

“Kitchen Sink Macaroons?”

Eyes open again. Yikes. Note to self: dessert is the greatest weapon in Pepper’s arsenal. I swallow my bite so I can answer her.

“It’s kind of well-known, at least in the East Village. It even got in some Hub Seed roundup once. I’d tell you to try some, but you might steal the recipe, so.”

Pepper smiles, then—actually smiles, instead of the little smirk she usually does. It’s not startling, but what it does to me in that moment kind of is.

Before I can examine the unfamiliar lurch in my stomach, the bell rings and knocks the smile right off her face. I follow just behind her, wondering why it suddenly seems too hot in here, like they cranked the air up for December instead of October. I dismiss it by the time I get to my desk—probably just all the Twitter drama and the glory of So Sorry Blondies getting to my head.

“One rule,” she says, as we sit in the last two desks in the back of the room.

I raise my eyebrows at her.

“We don’t take any of it personally.” She leans forward on her desk, leveling with me, her bangs falling into her face. “No more getting mad at each other. Cheese and state.”

“What happens on Twitter stays on Twitter,” I say with a nod of agreement. “Okay, then, second rule: no kid gloves.”

Mrs. Fairchild is giving that stern look over the room that never quite successfully quiets anyone down. Pepper frowns, waiting for me to elaborate.

“I mean—no going easy on each other. If we’re going to play at this, we’re both going to give it our A game, okay? No holding back because we’re . . .”

Friends, I almost say. No, I’m going to say. But then—

“I’d appreciate it if even one of you acknowledged the bell with your silence,” Mrs. Fairchild grumbles.

I turn to Pepper, expecting to find her snapping to attention the way she always does when an adult comes within a hundred feet of disciplining her. But her eyes are still intent on me, like she is sizing something up—like she’s looking forward to something I haven’t anticipated yet.

“All right. No taking it personally. And no holding back.”

She holds her hand out for me to shake again, under the desk so Mrs. Fairchild won’t see it. I smile and shake my head, wondering how someone can be so aggressively seventeen and seventy-five at the same time, and then I take it. Her hand is warm and small in mine, but her grip is surprisingly firm, with a pressure that almost feels like she’s still got her fingers wrapped around mine even after we let go.

I turn back to the whiteboard, a ghost of a smirk on my face. “Let the games begin.”

About the Author

Emma Lord is a digital media editor and writer living in New York City, where she spends whatever time she isn’t writing either running or belting show tunes in community theater. She graduated from the University of Virginia with a major in psychology and a minor in how to tilt your computer screen so nobody will notice you updating your fan fiction from the back row. She was raised on glitter, grilled cheese, and a whole lot of love. Her sun sign is Hufflepuff, but she is a Gryffindor rising. TWEET CUTE is her debut novel. You can find her geeking out online at @dilemmalord on Twitter.